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The game’s marketing team took a bold decision to partner with one of the most controversial rap artists in Russia-Morgenshtern. That’s certainly what Gaijin Entertainment did with War Thunder, their vehicular combat multiplayer game. Gaijin Entertainment – War ThunderĬapturing attention with YouTube sponsorships isn’t easy in increasingly competitive gaming space, so sometimes it pays to be different. Since then, CloutBoost and Lilith Games have partnered again for AFK Arena’s first anniversary in 2020. CloutBoost delivered 185% of expected views in the first month, and 441% of expected views over time. Campaign reach exceeded 18 million, with over 12 million YouTube views to date.

Overall, AFK Arena hit #13 on Google Play, and #26 on the App Store, resulting in a highly successful campaign. To complement these YouTube sponsorships, influencers also made posts about the game on their social channels, in addition to running a giveaway to further amplify downloads. Informed by data, we targeted influencers who offered the following: ability to attract casual gamers (given the casual nature of an idle RPG), past success when promoting mobile games, and consistent video performance-based on True Reach. As an Eastern publisher looking to launch a mobile game in a Western market, the odds were stacked against Lilith Games as they looked to launch in the top-50 free game charts on the App Store and Google Play in the United States.ĬloutBoost executed an influencer campaign for AFK Arena to not only meet but exceed the campaign’s goals. Lilith Games – AFK Arena YouTube SponsorshipsĪFK Arena is an idle RPG game published by Lilith Games, one of China’s largest publishers. Best YouTube Sponsorships in Video Games 1.

In this article, we’re highlighting the top 15 gaming brand deals on YouTube to help inspire your own campaigns. But some gaming YouTube sponsorships have gone beyond the merely impressive, achieving truly astronomical hype and business results. Partnerships between game publishers and gaming YouTubers are long established at this point, with collaborations such as let’s plays, walkthroughs, and game reviews generating stellar results. And while these figures are almost unfathomable, they only look set to rise. YouTube Gaming had its biggest year ever in 2020, with 100 billion watch time hours across 40+ million active gaming channels.

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