This means some soap-opera blackouts are all but certain to occur on a couple of March days through 1997. The fault lies with the CBS network, which is paying a whopping $1 billion to televise the NCAA tournament during the next seven years. They scream and holler, but some of them eventually calm down and say, 'Why am I yelling at you? It's not your fault.''

'The thing is, the callers take out their frustrations on me. 'I've been through this before, so I know what to expect,' she said. She's the switchboard operator at WPEC, who's going to have to deal with incensed soapies. A soap opera pre-emption, such as occurred often during the Persian Gulf war, will produce 60 to 70 calls per hour. People are very passionate about their soaps and they are not reluctant to express their feelings.'Ĭolee said pre-empting a prime-time show might generate 40 to 50 calls total. It's always difficult for us when the soaps are off for any reason, even a war. We know we're going to be taking a lot of calls. 'We've been calling this March Maddening because that's what it's going to be. Soap opera fans are so loyal that nothing produces more calls than when they are not on for any reason.' 'We think we have enough phone lines to handle all the calls, but you never know.

Duos from each show whose little-referenced love affairs failed to stand the test of time.'Our operators have been resting up for this,' said Allen Shaklan, general manager of WCIX-Ch.

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